It’s funny how sometimes a week can go by so quickly, and other times it can stretch out forever. We’ve been back several days from the road. Getting caught up, back into routine (as much routine as you ever have when you’re a freelancer). I remember sitting in a library in Thetford VT a couple weeks ago with Danielle and Tony, looking at a map and figuring out which states we should hit on the film tour. Now, amazingly, that part of the project’s over. Some of the states we visited that seemed like they were solidly undecided, have been moving steadily toward Obama – others not. Seems to change every day. Anyway, it fascinates me how a project can move from an idea to something you’re in the middle of, to something you look back on. We’re not at that final point yet. The footage is in LA right now with Jake, whose editing it. We’ll begin releasing the series early next week, asking people to send the Sarah PA ad to anyone they know in PA, and so on. NPR is considering doing a story on the project - which would be great.
Lots to say and nothing to say about the debates last night. I think the people who love Sarah P still love her and the people who don’t, don’t. Really, in my mind, she’s quickly becoming irrelevant. It’s all about the Undecided Voters. They’re my obsession. When I listen to debates, the ones last night or the ones last Friday, I’m no longer listening for what I want to hear, I’m trying to listen for what I think Undecided voters want to hear. When Biden mentioned understanding what it’s like to be a single father – I said, yes, right here is where he’s actually connecting to undecided voters. As with Obama’s final words last Friday, I felt Biden needed a clearer, simpler message to articulate who his ticket is and what it stands for. Again, something that the Undecided voter can walk away with…one sentence that says, I understand you and I’m on your side. And that, I believe is all about the economy. In the Heartland right now, as well as on the coasts, the war, sadly, is a distant, distant second. So, one sentence that says, I know how hard things are for you right now, and we’re going to make them better.